MACPA Controllership Conference, September 27, 2011
Suburban Showplace in Novi, MI
The Michigan Association of Certified Public Accountants (MACPA) is a statewide organization promoting the accounting profession in the business, education, government, and public sectors. Every one of its 18,000 members is a certified public accountant (CPA), meaning that they have met, and maintained the high professional and ethical standards of the Association. The MACPA was founded in 1901, and has maintained very specific methods of upholding the principles of their organization. One of which, is the constant focus on educating its members. This is exercised through earning CPE hours by attending conferences, seminars, virtual roundtables, and webinars.
On September 27, 2011, Ren Carlton presented at the MACPA Controllership conference, and discussed how to “Make Your Accounting Department More Efficient”. The main focus of this dialogue was the different core aspects of managing a department, such as delegation, efficiency, roles and recognition, and technology. Carlton utilized his expertise to speak on the different tools and techniques managers can employ to get the most out of their financial teams. These methods included practices such as the use of a task management system, weekly meetings, designating management to a reviewer role, and understanding the job requirements of each position.
Carlton’s speech was well-received by his audience, according to recently distributed evaluations. Out of the 53 participants who attended, 19 of them submitted their ratings. On a 5-point scale, 5 meaning Excellent and 1 meaning Poor, the presentation scored consistently in the 4-point range. The categories were as follows: Knowledge (4.68), Presentation (4.47), Handout Materials (4.26), and Relevancy (4.53). Written comments included phrases, such as “Enjoyed content/ topic” and “Good speaker- great topic and good presentation”. Carlton continued on to host a webinar for the MACPA in October, titled “Ten Indicators of Financial Trouble- And How a CFO Must React!” This session was focused on ten signs of potential trouble, even when a business appears profitable, how financial professionals can recognize these signs, and methods for implementing crucial corrective measures.
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